When it comes to purpose, train for a marathon — and prepare to sprint – PR Week – DC Initiative on Racial Equity
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Brands must develop purpose platforms with long-term endurance and agility to respond quickly in a fast-changing world, says Hannah Peters, EVP at WE Communications.

by Hannah Peters, WE Communications / Added 3 hours ago

It’s critical to understand your brand’s position in your industry and compared to brand peers, says WE's Hannah Peters.
It’s critical to understand your brand’s position in your industry and compared to brand peers, says WE’s Hannah Peters.

I’ve been a runner since my early teens, through every changing phase of life. One thing that hasn’t changed? My pace. Whether it’s a marathon or a 10K, I’ve always been most comfortab


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