T-Shirts? Ice Cream? Retailers Try to Capitalize on Juneteenth Holiday – NBC4 Washington – DC Initiative on Racial Equity
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Retailers and marketers have been quick to commemorate Juneteenth with an avalanche of merchandise from ice cream to T-shirts to party cups.

But many are getting backlash on social media for what critics say undermines the day, designated as a federal holiday last year to honor the emancipation of enslaved African Americans. A search for Juneteenth items among online sellers like Amazon and J.C. Penney produced everything from toothpicks with pan-African flags to party plates and balloons.

Walmart, the nation’s largest retailer, apologized last month after getting slammed for a Juneteenth ice cream flavor — swirled red velvet and cheesecake — under its store label Great Value. Walmart said it’s reviewing its product assortment and will remove items “as appropriate.” As of Thursday, Walmart’s site was still offering lots of T-shirts and party plates.

Meanwhile, the Indianapolis Children’s Museum removed a Juneteenth watermelon salad from its menu and issued a mea culpa earlier this week. In a statement posted on its Facebook page, the museum blamed a lapse in vendor


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