PR News | PR Pros Brace for Continued Activism Challenges – Tue., Apr. 5, 2022 – O’Dwyer’s PR News – DC Initiative on Racial Equity
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Tue., Apr. 5, 2022

By Jon Gingerich

An ongoing climate of political polarization in the U.S. continues to pose major risks for business as well as untold challenges for the PR profession, according to the latest Global Communications Report conducted by the USC Annenberg Center for Public Relations.

The annual USC Annenberg report, which analyzed the perils of communicating in an era of societal upheaval by surveying PR professionals, members of the press and the general public, found that PR strategists today are now more focused than ever on the practice of communicating with purpose.

USC

An overwhelming majority of the communicators surveyed (93 percent) said they’re currently spending more time navigating a growing list o


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