JPM 2022: CMS, BCBS leaders share strategies to tackle health inequities long-term – FierceHealthcare – DC Initiative on Racial Equity
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Following the death of George Floyd and the many disparities exacerbated by the COVID-19 pandemic, Blue Cross Blue Shield of Massachusetts began asking what role it could play as a health plan.

The two strategies the organization recognized it had access to were data quality and physician payments, said Sandhya Rao, M.D., chief medical officer of BCBS Massachusetts.

“Without great data, it’s really hard to take action and to learn and study the problem,” Rao said during a panel discussion at the virtual J.P. Morgan Healthcare Conference Tuesday. 

That’s why the organization began collecting data on race


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