Most workdays, REI Co-op veteran Wilma Wallace starts her morning with a 2-to-4-mile hike in the Oakland Hills near her Oakland, Calif., home. On the weekends, she wakes up at 6 a.m. to do a similar trek.
This routine is nothing new for Wallace, whose love for the outdoors dates back to her childhood growing up near the woods in a small Connecticut town. But Wallace, an African American woman, recognized from a young age a racial disparity among her fellow enthusiasts.
“I spent a lot of my time in outdoor activities feeling like there weren’t as many people who looked like me who should be out there doing the same thing,” Wallace told FN.
Today, the exec is in a position to help change that picture, by tapping into her 25 years of professional experience working with retailers and her personal pa
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